Hot and spicy Spring Festival dining
The State Administration of Taxation value-added tax invoice data show that this years Spring Festival holiday (the first to the eighth day) of the national service consumption-related industries average daily sales revenue increased by 52.3% year-on-year, catering service average daily sales revenue increased by 31.5% year-on-year.
The "Erbin tour" that was hot in the winter of 2023 will continue to be hot until the Spring Festival of 2024.
According to big data estimates, during the Spring Festival this year (February 10 to 17), Harbin received 10.093 million tourists, an average daily increase of 81.7%; The total tourism revenue reached 16.42 billion yuan, an increase of 235.4% on a comparable basis. Both tourist reception and tourism revenue have reached historical peaks.
Meituan data show that the number of sit-down orders from Harbin off-site consumers increased by 430% year-on-year.
Haidilao has received more than 9.5 million customers from the first day to the sixth day of the Spring Festival in 2024, an increase of more than 30% over the same period of the Spring Festival in 2023.
In addition, according to the data of Meituan and Dianping, in the five days before the Spring Festival holiday, the number of orders for site-in set meals in multiple places across the country increased by 161% year-on-year, and the number of orders contributed by consumers in different places increased by 186% year-on-year; The "2024 Spring Festival Consumption Data Report" released by Tiktok Life Services also shows that from the New Years Eve to the sixth day of the New Year (February 9 - February 15), the average daily consumption scale of living services such as eating, drinking and entertainment increased by 153% year-on-year. Among them, food orders increased by 99% year-on-year.
The Spring Festival holiday has always been an important development node of the domestic catering consumption market. The years plan is in the spring, the hot Spring Festival file of the Year of the Dragon is undoubtedly a good start to the development of catering, giving the entire catering industry great encouragement, but also let some catering people regain confidence.
Looking forward to the new vitality of food and beverage consumption and market in 2024!
